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 There was a very interesting, and concerning, article published earlier this week in InformationWeek. Forrester Research has made public a study of U.S. consumer electronics buyers that suggests that there's an emerging environmentally conscious group that's willing to pay more for green products.
The study claims 12% of U.S. adults, or 25 million Americans, are willing to pay extra for gadgets that use less energy or come from a company that approaches product design with the environment in mind and make up the vanguard of an emerging consumer market that will be an attractive target for technology companies.
Along with some other interesting statistics, among PC brands the study lists “Apple's customer base [as] the greenest, with 17% of its customers in the bright green category”. And this is the part that concerns me. Is this the same Apple that was slammed by Greenpeace for its lack of responsible green policies, resulting in Steve Jobs coming out with a statement vowing to clean up their act, only to receive another rebuke months later for not sticking to what they promised?
This isn’t a dig at Apple, but rather the “bright green” portion of their customer base. If Apple has the greatest number of green customers whilst being ranked as one of the least green companies, what does that say about the discernment of the consumer market when it comes to purchasing? A more worrying implication is that, despite all the studies showing the public prefer to buy green products from green companies if they have a choice, in practice there is no preference for environmentally-friendly goods.
The article finishes with a statement from PriceGrabber that says the top two green products this year are a Samsung's 245T black 24-inch wide-screen LCD Monitor and an Apple 15.4-inch MacBook Pro Intel Core 2 Duo Notebook. Now, other than the MacBook coming in a version that is literally green, can someone tell me how either of these two products are environmentally-friendly? Are they even marketed by Samsung and Apple as green products?
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Michelle
Friday, 07 December 2007
The MacBook is very power efficient
Ben H.
Friday, 07 December 2007
^^Really? What makes it so power efficient? Its Core Duo processor?
Visitor
Wednesday, 07 May 2008
are there really green vampires
i wanna see one 
