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If you have a look over near the bottom of the left-hand sidebar, you’ll see we’ve added a new widget. CO2Stats is a free tool that monitors and offsets your blog or web site's carbon dioxide emissions by calculating how much power site visitors are consuming to view it. For each pound of CO2 resulting from site traffic, the CO2Stats Project purchases carbon offsets from Sustainable Travel International that benefit the environment.
Now, there isn’t much info on how they calculate how much power each visitor uses while visiting the site (I guess it’s through averages), but it seems like a good idea and has taken off by all accounts.
From an article in the UK’s Telegraph:
Their simple idea - launched only in October - has taken off and CO2Stats is projected to reach 1m users daily within a few weeks.
"We are delighted that its appeal is already being seen globally and is growing virally by more than 20 per cent every day," added Sullivan.
"While we offer all our users a variety of options for offsetting the emissions of their web sites, we are looking for corporate sponsors interested in helping to offset the emissions of our user base. Our long-term goal is to equip all products and services with enough intelligence to monitor and even neutralise their energy and environmental footprints.”
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