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A year or two ago, if you mentioned the environment to the average corporate type of crowd, their eyes would glaze over and they would stare vaguely past you as you spoke, thinking of all the money they would lose if they actually had to care.
The problem wasn’t necessarily that they didn’t care, because I know many who do. The problem was that they were competing in an environment where those who care LEAST would make the MOST profit – and profit is unfortunately the ONLY consideration when you are playing the corporate game. And we all play this game, to a greater or lesser extent.
NOW, things are slowly starting to turn around, and the turn is gaining momentum – soon a critical velocity will be reached and the wheel will turn by itself.
But there’s a lot of education still to be done … a lot of pushing, if you will.
For the first time in human history, mankind has reached the point where a big enough segment of the population has become sentient enough (or “well enough informed”) – AND SPIRITUALLY COURAGEOUS enough to LOVE that which cannot be quantified in dollars and cents – to start putting pressure on a global financial culture that is obviously and intensely UNSUSTAINABLE, and has already caused immense damage to this incredible planet.
For the first time in human history, those corporate leaders who ARE SENTIENT ENOUGH TO CARE, can now profit from going green, because the consumer market (everybody who buys something!) is putting pressure on the system by rewarding those who care and punishing those who don’t – by simply adjusting their buying habits AND informing others about the issues.
It will become more and more obvious, once you study this phenomena, that this well-informed segment of the population are nothing less than the saviors of mankind, the glowing beacon of human excellence. Whether they are rich or poor, history will know these brave, loving souls as THE TRUE ELITE.
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Visitor
Monday, 22 October 2007
And here endeth the first lesson...
Visitor
Tuesday, 23 October 2007
Amen...
Dena
Sunday, 27 April 2008
Thank you for pointing out that Greenpeace study.
"Greenpeace today released the results of a North American Leger Marketing survey which surveyed 2500 adults in Canada and the USA on their attitudes towards the environment and tissue products such as toilet paper and facial tissues."
http://kleercut.net/en/node/719